Top 5 things to consider when creating a brand name

In my years of experience helping to define a company’s brand, the aspect of my work that gets the most interest at cocktail parties is naming. People perceive name development as a profoundly creative endeavor. They romanticize the process, thinking we spend our days looking out a window, taking long walks on the beach or lingering over a latte at the local coffee shop waiting for inspiration to strike. Read more »