How to create an effective brand name?
We worked with a winery in California that had an innovative product idea, but no brand name. Through our process, we defined the perfect choice. The result? Re:Find. The product name was so well received, it became the name of the distillery itself.
A name as distinct as its beverages
The Villicanas had a winery in Paso Robles, California that was winning awards. But they wanted to be more sustainable. They developed a process by which they turned the “saignée” from the wine into spirits that would be estate-grown, with a vintage date. But what to call it? They needed a name that spoke to the uniqueness of the product and its refined nature, yet had a hint of whimsy. The answer was Re:Find. Initially created for one line of alcohol, they liked it so much that it’s now the brand name for the entire line of products.
We’ll drink to that.