How to create a brand name that works across languages
We worked with a property developer looking to establish a brand in North America. The name needed to build equity in English, and resonate in China.
The result? Landa.
An elegant solution to a pan-Pacific naming challenge
This developer’s roots were in China. They needed a new company name that resonated with its team in Shanghai yet was accessible and meaningful to a North American audience. Building on two decades of extraordinary growth in Asia, the new brand name needed to convey reliability, confidence and perspective to a new customer base in Canada and the U.S.
Working with Bam Communications, we explored the client’s history. They wanted a name that spoke to the scale of the masterplanned communities that they had already developed in China while capturing the space that attracted them to the west coast of North America.
Phonetically, ‘da’ in Mandarin means “big”. By blending this Chinese word with English, we created a new name and global brand that speaks to the company’s past and its future, and translates beautifully in both languages.
The result is Landa.
Read about our naming process here.