How to maintain exclusivity amid accessibility.
When your brand is built on exclusivity, you need to protect it. However you still need to be found. We worked with Parker Palm Springs to create a content strategy that elevated its awareness while maintaining its brand feel.
The result? Greater awareness and room bookings for this iconic destination.
A destination that speaks its own language
There are desert oases and then there are desert oases. Iconic, irreverent, and wholly original, Parker Palm Springs is definitely the latter. Working with the agency 300FeetOut, we developed a content strategy for this beloved destination.
Weaving trends and new offerings with compelling reasons to travel, we expanded the existing brand language to deliver engaging, impactful and timely stories. The result has been more guests experiencing the incomparable luxury of Parker Palm Springs.
And we could all use a little bit of luxury these days.