How to create a new online brand.
A veteran of the financial services industry knew he had a perspective on investing that wasn’t being shared. So he came to us to take his idea and make it real.
The result? A subscription-based newsletter that is turning profits.
Profit from Tomorrow™
When a financial industry veteran decided to start a weekly newsletter subscription service, they turned to Bespoken Word Communications to help them develop their name and brand. The newsletter provides deep-dive perspectives and insight on commodities futures and options trading. Our background in naming, branding, storytelling, and Wall Street made for a great working relationship.
The name Contango Futures was created by combining a key indicator from the world of options trading, and the auction market where contracts are traded to establish a distinct, ownable, and memorable brand.
The tagline Profit from Tomorrow™ was developed to convey the benefits of the company’s services. The brand language and web content were carefully crafted to ensure experienced financial traders recognized the professionalism behind the brand, while still remaining accessible to those looking to expand their trading knowledge.