How to develop effective brand language before the brand is launchedÂ
We worked with Predator Ridge to get to the heart of their new destinations. Distinct, compelling and ownable language created a vision for a place before the place was build.
The result? The successful launch of two new communities.
Fore and more
Predator Ridge began as a seasonal golf destination. But those who visited wanted more than two courses to challenge their game. The developer knew they had an opportunity to create a destination that went beyond golf, where residents could live, play and connect year-round.
Over the years, new neighbourhoods have been added to the community in the Okanagan. Each one is distinct, but how do you convey that uniqueness to people considering these properties from across Canada?
We worked with the marketing team to define both the tone and voice as well as the foundational story for their two latest developments. Interviewing their architects, designers and others, we created the language that captures the feeling of these yet-to-be-built neighbourhoods. Consistent and effective language allows each new release of homes to have its own voice, yet contribute to the profound sense of community that defines Predator Ridge.
Knowing your story allows you to share the experience, even if the experience hasn’t been built yet.