How to turn a technical foundation into a brand story.
A company formed to bring their decades of in-house expertise to medical start-ups. But they needed help to put their insights into foundational language.
The result? A new brand with language that speaks directly to its audience.
Building deals for better health
DNA Ink is a group that emerged from Genentech. After years of experience developing deals for
the company, the team decided it was time for them to bring their talents to smaller startups in the healthcare sector.
Working with 300FeetOut, we developed the content for this site, to reflect the energy and drive of this dynamic team. Combining their brand personality with the service they deliver their clients, we created language that is both informative and accessible.
Now this company that was once a start-up itself, is helping to fund millions in research dollars for
future healthcare breakthroughs.