How to establish a brand
The team at skön had a vision: a new way of creating value in homes. But how to tell the story when you’re starting from scratch? We worked with founders to design a logo, brand language and a website that reflected their work and their commitment to design and customer service.
The result? An SEO-rich website that attracts new clients.
Live. Love. skön.
The renovation industry is a challenging business. The founders of skön felt there was an opportunity to provide a seamless, transparent, value-priced renovation experience. Created by a group of industry professionals, skön needed a brand that expressed their values of craftsmanship, accountability, and customer satisfaction.
The word ‘skön’ means beautiful in Swedish, which guided the overall language, tone and design of the project. Positioning the company at the intersection of quality and value, the brand language and web copy were developed to convey the principles behind the brand promise.
To sum up the essence of the brand, a tagline was created – Live. Love. skön.
To introduce skön Kitchens to the world, we also crafted a brand video.