How Do I Create Brand Language That Speaks Effectively to Various Audiences? One of the biggest misconceptions about brand language is that it should be the same for everyone. Read more »
Category: Post
Why Do We Need a Brand Story?
Most Organizations Don't Have a Marketing Problem; They Have a Story Problem. Many organizations believe they need better marketing. They want more visibility, stronger engagement, more media coverage, more donations, more inquiries or more website traffic. They invest in campaigns, redesign websites, increase advertising budgets and post more frequently on social media. Read more »
Your Data is Not Your Brand Story
Data is an Unreliable Narrator “There are lies, damned lies, and statistics.” — Mark Twain As Mark Twain implies, there is an unavoidable fact about data. It isn’t always complete and sometimes, unintentionally or otherwise, not even close to the truth. Read more »
5 Tips for Developing Brand Names
Think Before You Name In our years experience in brand name development, the aspect of the work that generates the greatest amount of conversation is choosing a name. People perceive name development as a profoundly creative endeavor. They romanticize the process, thinking we spend our days looking out a window, taking long walks on the beach or lingering over a latte at the local coffee shop waiting for inspiration to strike. And everyone has an opinion about great brand names. Read more »
Understanding the Why Behind the Numbers
Measure what matters In this age of big data, the mantra in offices around the country seems to be “the numbers don’t lie”. Fair enough, but do we always understand what they are really telling us? Behind every number is a why and knowing it (or not) can change everything. That why inspires your brand story. Read more »